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Monday, May 17, 2010

Telcos' own-brand iPhone apps

Just out of curiosity, I decided to have a look through the Apple AppStore to see what other telco-branded applications are available.

So far, I've found:

- BT Exchanges local search and yellow-pages style app
- Orange UK WiFi Hotspot finder, plus also Orange Wednesdays movie application and "Your Orange"
- AT&T "Connect Mobile" conferencing app, Yellow Pages and NBC Olympics apps
- Telefonica Espana "123", O2 UK - My O2 account management app (useless without an O2 account), O2 Czech IPTV guide called "O2TV"
- Telstra's "Official V8 Supercars" apps for Australian motor-racing fans
- Portuguese operator TMN's "Pond" social media aggregation tool
- Taiwan operator Far EasTone's "Do U Love Me?"
- Four apps from Korean operator KT Corp, none of which I can understand
- Something from Softbank mobile in Japanese that I don't understand
- Various Vodafone apps including People Sync (part of 360), a multi-headed social network front end called "Vodafone Update", and others from various local properties including Omnitel (Italy) and its Turkish subsidiary

I guess we are moving slowly to a world in which operators start to become so-called over-the-top providers of applications, but there is still huge resistance from the corporate culture of blending access and service.

2 comments:

Unknown said...

Hello Dean,
you may also find Mobile 3TV from H3G Italy, best known as 3.

It is an application that my team design and we are quite happy with the result.

paulantoine said...

you can find more orange apps here

http://iphone.orange.fr/applications-orange.html

roland garros playtime
Orange and me
maps
TV
ligue1 (soccer)
2424 actu (information)
liveradio
hotspot finder
...